In the magazine’s October 2008 reader satisfaction survey (also conducted by Hamlet), the magazine received extremely positive evaluations, with approval averages always above 90%. For example, 96.8% of the participants stated that the magazine interests them. The graphic line is appealing to 95.5%, and 95.1% said they always read A Magazine.
The following year’s survey showed that the appreciation of the magazine remains largely positive: 92.2% of readers found the graphic line appealing, 93.5% are satisfied with the language and style of the magazine, 91.7% approve of the choice of topics, and 93% find the magazine generally interesting, while only 10% say they hardly ever or rarely read the publication. Although the magazine is free, readers have given a particularly clear signal of the value they place on it: 72.4% would be willing, if appropriate, to pay for it.
In 2011, the institutional magazine of ANA Aeroportos de Portugal was a finalist in the “Editorial Initiative” category of the Observatory Award for Internal Communication and Corporate Identity (OCI). The I Edition of the 2010 OCI Award, promoted by the Inforpress Group, Católica University and Executive Digest, aimed to reward the best of Portuguese internal communication.
