Brandaid Unipessoal Lda., hereafter referred to as Hamlet, with head office at Rua Maria Pia, n.º 482-1º esq. Lisbon (Portugal) and NIPC 507888251, is a company dedicated to marketing communication, with its website hosted at the domain www.hamlet.com.pt.
HAMLET IS COMMITTED TO PROTECTING THE PRIVACY AND PERSONAL DATA OF ITS CLIENTS, AND HAS THEREFORE PREPARED AND ADOPTED THIS POLICY AND THE PRACTICES DESCRIBED HEREIN, WHICH YOU ARE ADVISED TO READ.
WHAT IS THIS POLICY ABOUT?
WHAT IS PERSONAL DATA?
2.1 Personal data is all information relating to a person and which identifies him or makes him identifiable, irrespective of the nature and medium of the information and including the sound and image of the person.
2.2 An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to other factors specific to his/her physical, physiological, mental, economic, cultural or social identity. 2.3. The data that we may process in the context of these purposes are the name, the email address, the name of the company where you work, the website of the company where you work and other information voluntarily indicated by the person. 2.4. HAMLET assumes that the data collected have been entered by the respective holder or that their entry has been authorized by the same, and that they are true and accurate.
HOW WILL WE USE YOUR PERSONAL DATA?
3.1. HAMLET uses the personal data collected for the following purposes:
(a) To perform your registration on the HAMLET website;
(b) to provide customer support, give you information, and analyze and respond to your messages;
(c) To send you newsletters or other publications that you have requested and/or which may be of interest to you;
(d) Para enviar comunicações de marketing relativamente aos serviços da HAMLET;
(e) Para manter um registo dos seus detalhes de contacto;
(f) Para que se inscreva em campanhas promocionais que promovemos;
(g) Para fins comerciais, como análise de dados e auditorias;
(h) Para prevenir fraudes;
(i) To adapt, improve and modify the services, in particular by identifying trends and effectiveness of marketing and promotional campaigns;
(j) to expand HAMLET’s commercial activities.
3.2 These personal data processing operations are an essential tool for your satisfaction and for HAMLET’s activity, and are carried out in accordance with applicable legislation and best practices. 3.3. Your personal data will not be reused for other purposes that are not previously identified or that have no connection with the purposes for which they were initially collected.
WHAT PERSONAL DATA DO WE COLLECT?
4.1. The personal data that HAMLET collects and processes is only that which is necessary and appropriate for the purposes set out below.
4.2. HAMLET will collect and process the following personal data: PURPOSE OF DATA
Registration on the HAMLET website: “name” and “email address” Customer support, requests for information, analyzing and responding to your messages: “name”, “telephone contact” and “email address” Newsletters or other publications that you have requested from us and/or that may be of interest to you: “name”, “email address”, “name of the company you work for”, telephone number, “marketing problem that keeps you awake at night”. Sending marketing communications regarding HAMLET’s services: “name” and “email address” Registering your contact details: “name”, “phone contact” and “email address” Registering for promotional campaigns that we promote: “name” and “email address” Commercial purposes, such as data analysis and audits: “name”, “phone contact” and “email address” Fraud prevention: “name”, “phone contact” and “email address” Adaptation, improvement and modification of services, in particular by identifying trends and effectiveness of marketing campaigns: “name”, “phone contact” and “email address” For the expansion of HAMLET’s business activities: “name”, “phone contact” and “email address”
HOW DO WE COLLECT YOUR PERSONAL DATA?
5.1. Visiting HAMLET’s website does not in itself imply the automatic registration of any personal data that identifies the User. However, HAMLET may make access to certain services made available through its website subject to prior registration, as in the case of requests for information and newsletter subscription. These cases may require the provision of personal data.
5.2 The data mentioned in the previous clause are collected and processed in compliance with HAMLET’s legal obligations. 5.3. We collect your personal data using the form available on the site for this purpose. 5.4. Your personal data is collected through your equipment as follows:
(a) Through your subscriptions;
(b) Through your subscription to campaigns and newsletter;
(c) Through your browser;
(d) Through cookies;
(e) Through pixel tags and other similar technologies;
(f) Via your IP Address;
WHAT ARE COOKIES?
6.1 Cookies are small information files which help identify your browser and which may store information such as settings and user preferences.
(a) For Google Chrome users: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
(b) Internet Explorer users: https://support.microsoft.com/pt-pt/help/17442/windows-internet-explorer-delete-manage-cookies
(c) for Microsoft Edge users: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
(d) For Mozilla Firefox users: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
(e) For Apple Safari users: http://support.apple.com/kb/ph5042
WHAT ARE PIXEL TAGS AND OTHER SIMILAR TECHNOLOGIES?
7.1. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, for example, track the actions of Service Users (including email recipients), measure the success of our marketing campaigns, and compile statistics about Service usage and response rates.
HOW DO WE PROTECT YOUR PERSONAL DATA?
8.1. Where data is collected over open networks, such as the Internet, your data may circulate unsecured and there is a risk that it could be viewed and used by unauthorized third parties.
8.2 Your personal data is protected through the adoption of various security measures, both technical (the data is kept on secure servers which provide us with every guarantee of the integrity of the information) and organizational (only employees and processes who must access the data in accordance with the rules created for this purpose have access to the data), which make it possible to protect personal data against diffusion, loss, misuse, alteration, unauthorized processing or access, as well as against any other form of illicit processing. 8.3. To protect your personal data we only use data center providers who offer adequate and documented security measures, including guarantees that your personal data is stored on servers maintained in controlled environments with limited access. 8.4. Similarly, when you browse the HAMLET site, we protect your data with encryption, using for example Transport Layer Security (a security protocol that protects internet telecommunications). 8.5. Although we take the care and precautions we deem appropriate to protect your personal data, you should be aware that no security system is impenetrable.
HOW LONG DO WE KEEP YOUR PERSONAL DATA?
To effect your registration on the HAMLET website: 5 years
To provide customer support, give information, and analyze and respond to your messages: 5 years
To send newsletters or other publications that you have requested and/or that may be of interest to you: 5 years
To send marketing communications regarding HAMLET’s services: 5 years
To keep a record of your contact details: 5 years
For you to sign up for promotional campaigns that we promote: 5 years
For commercial purposes, such as data analysis and audits: 5 years
To prevent fraud: 5 years
For adapting, improving and modifying services, in particular by identifying trends and the effectiveness of marketing campaigns: 5 years
To expand HAMLET’s business activities: 5 years 9.2. If the law requires any specific retention period, that period will apply. In all other cases, the personal data will be kept for the maximum periods indicated above, which HAMLET considers sufficient to fulfil the purposes. 9.3. At the end of the conservation period, all personal data collected will be deleted.
HOW YOU CAN EXERCISE YOUR RIGHTS:
10.1. the law grants you the right to request from HAMLET, as the controller, the (a) access to personal data concerning you, their (b) rectification or their (c) erasure, the (d) limitation of the processing as far as it concerns you, the right to (e) object to the processing, and the right to (f) data portability.
10.2 What each of these rights means:
(a) Access: the right to obtain confirmation as to whether or not personal data concerning you are subject to processing and, if so, the right to access your personal data;
(b) Rectification: the right to obtain the rectification of inaccurate personal data concerning him/her, and that incomplete personal data concerning him/her be completed;
(c) Erasure: the right to obtain the erasure of your personal data where one of the grounds listed in the legislation applies;
(d) Limitation of Processing: the right to obtain limitation of processing where one of the grounds listed in the law applies;
(e) Opposition: the right to object at any time to the processing of personal data concerning you;
(f) Portability: the right to receive personal data concerning you in a structured, commonly used and machine-readable format. 10.3 You also have the right to lodge a complaint with a supervisory authority (Comissão Nacional de Proteção de Dados at www.cnpd.pt) 10.4 To exercise the above rights, you should contact HAMLET using the appropriate contact form. 10.5 If you request us to delete all or part of your personal data, some of the services requested may not be provided to you. HAMLET may have to retain personal data which may be necessary for the fulfilment of its legal obligations.
WHEN DO WE DISCLOSE DATA TO THIRD PARTIES?
11.1 HAMLET may use third parties to provide certain services, such as technical support and marketing, including the sending of the newsletter, and these services may have access to the personal data you provide.
11.2 HAMLET ensures that the entities which have access to the data are credible and offer high guarantees of protection, never having any data transmitted to them beyond what is necessary to provide the contracted service. HAMLET does, however, remain responsible for the personal data made available. 11.3 HAMLET may – only with your prior consent – communicate your data to companies in the HAMLET universe, with whom HAMLET has commercial partnerships, for the creation and offer of benefits, or other partners outside the HAMLET universe. 11.4 In the event that a court order so requires, HAMLET may also pass on data to third parties as part of investigations, inquiries and judicial and/or administrative processes or of a similar nature.
THIRD PARTY WEBSITES.
12.1 The HAMLET website may contain links to other websites which may collect and process your personal data, such processing being the sole responsibility of the owners of those websites, for which HAMLET has no responsibility for their policies and/or practices.
12.2 The HAMLET website notably uses:
WhatsApp – Bottão (WhatsApp Legal Information)
More examples of such third parties are Google (YouTube), which can be accessed through the buttons present on the HAMLET website.
DATA TRANSFERS OUTSIDE THE EUROPEAN UNION.
13.1 If data transfers occur to countries outside the European Union or the European Economic Area, HAMLET will comply with the law with regard to the suitability of the destination country for the protection of personal data and the requirements that are applicable to these transfers. Personal data will not be transferred to jurisdictions that do not offer guarantees of safety and security.
14.1 The HAMLET website is not directed to minors under the age of 16, so we request that they do not provide us with personal data via the HAMLET website or via emails.
SENSITIVE PERSONAL DATA.
15.1 HAMLET appreciates that you do not send and do not make known to us any sensitive personal data, i.e. information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic information, biometric information, data concerning health or data concerning sexuality and sex life. Personal data of this nature will be deleted immediately.
OUR CONTACT DETAILS.
18.1. December 6, 2022. Lisbon, PORTUGAL