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Are your clients companies?

Seducing business decision-makers may have some points in common with consumer communication. Both demand strong brands and positioning as well as engaging messages.

But the professional decision-maker has different motivations and ways of deciding. The usual recipe for communicating with the consumers (B2C) doesn’t always work with business decision-makers. Hamlet is your 100% business-to-business focused partner for marketing communications.

We helped Novabase to transform technical arguments into thrilling stories.

We helped Yunit to position its brand and to generate leads.

WHY B2B

Communicating with companies isn’t the same
as communicating with the consumer

  • The customer’s average transaction value and lifetime value are higher.
  • Usually the purchase is more complex, and thus requires more information.
  • The target audiences tend to be small and homogeneous: only financial managers, or only hospital directors, for instance.
  • Decision-making chains involve professionals with different functions and technical skills.
  • Because the targets are narrower, the means must be more surgical: less mass media, more direct and digital marketing

So it was about time those needs were fulfilled by a company 100% dedicated to business-to-business communication. Now that you found it, set up a meeting with Hamlet. 

How do we work?

Building brands or generating response?
At Hamlet, we prefer both.

At Hamlet we believe B2B communication doesn’t have to be boring to be effective.

We believe that, in a digital world, it is increasingly important to integrate different communication tools, media and disciplines.

We believe in building strong and lasting brands. But also in generating response in the short term.

We are strategic: we believe in thinking before doing.
We believe marketing communication is an investment that has to generate a return.

As such, we are continually measuring and improving our results.

If concrete and measurable results are what your company expects from marketing communication, set up a meeting with Hamlet.

Marketing Consultancy
and Strategy

In a digital, overcommunicated world, it is crucial that B2B companies have strong brands. Brands with unique positioning, clear identities and consistent communication. From strategy and planning to implementation, Hamlet will help you in every step of the way as you build your brand.

See some examples (in Portuguese)

Creativity

Business-to-business communication doesn’t have to be boring to be effective. At Hamlet, we believe in communication which persuades through arguments, but also through emotions. Which appeals to reason and to heart. Which informs and involves at the same time. Communication which surprises. Grabs your attention. And so doing, sells.

Check out these examples (in Portuguese)

Institutional Communication and Editorial Content

Way before the term “content marketing” became trendy, good business-to- business communication was already using information and entertainment to create relevant conversations that lead to sales. Hamlet helps you plan and create the content of those conversations, whether they happen in your physical magazine, in your email marketing, your videos, or your e-books.

TAKE A LOOK AT HAMLET’S WORK (IN PORTUGUESE)