Created by Hamlet, the campaign stems from the realization that students about to finish their degree don’t find much information to guide them on what to do next. Should they continue their studies? Or is it better to enter the job market right away?

In response to this gap, the campaign invites them to think by posing questions such as, “Graduation in sight. What next?” Aimed at the European students themselves, the campaign was staged on the website and on the University’s own campus.